Barotti Mobile

Companies are spending fortunes to ensure that their products are displayed in the best positions in a store – the right shelf, the right height, the right isle, the right price, at the gondola-end, or wherever.

The buying public must immediately see the item.  This is the First Moment of Truth – FMOT.

To ensure that this always happens, companies spend fortunes on inspectors to visit stores, do inspection and send reports to the capturing departments to prepare reports.

These reports, invariably, only arrive on managements’ desks after a considerable delay – a week, three weeks or a month after the inspection. And then management action is ineffective.

With the Barotti Mobile System companies, or its agents, can now SEE their product displays on the shelves of their customers in “real-time” – whether they have 10,  100 or 10 000 stores where their products are sold.  As the displays are changed an image will be pasted on that customer’s Photo Album. The image will be time and date stamped.  If the company is not satisfied with the display, management action can be taken immediately to rectify it, and the corrected display will be available to the company as the display is changed – Dynamic interactive management!

Similarly, images of promotions can be placed on the store’s album to ensure that all promotions are up in time, and correct as advertised.

Even competitors’ displays and promotions can be seen on the Album which will enable the company to react pro-actively to promotions and price changes by the competition.