PLANOGRAMS
Companies often dictate how their products should be displayed on the shelves in the stores. For this purpose planograms are prepared by the marketing department for the mobile workers (representatives) to implement. Normally such planograms are printed at considerable expense and delays, and sent to stores with elaborate procedures and instructions. Such planograms can now be sent to the mobile workers via their hand-held devices, and they can be changed at any time without the mobile worker being recalled to the office – he will get the revised planogram immediately for implementation.
Management will SEE the new display immediately.
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Planograms