AGENTS
Many manufacturers and distributors make use of agents, with their own representatives, to fulfill some or all the above functions.
It is equally important to the manufacturer and the agents to know what is happening with its merchandise in the stores. The agents are dependant on their representatives to perform in line with their principals’ instructions. The agents, in turn, have to report to their principals on their actions and performance, and they have to prove to their principals that they have performed in terms of their mandate.
This causes much friction and disagreement between principals and agents.
With the Barotti Mobile System an agent is always in control of his field staff and can prove to his principals that he has performed in terms of his mandate.
Principals are much more relaxed with the performance and reporting by their agents who use the Barotti Mobile System.
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Agents